Happy New Year,
Welcome to the first Art Unlimited newsletter for 2009! After a relaxing holiday season we are hard at work and excited about the new year!
For years we have been offering website tracking services for our clients through HitsLink. Change has been in the air and over the past 6 months we have been slowly switching clients over to Google Analytics website tracking service. It's free (yes I said free) and it works. This month we are going to focus on learning about Google Analytics and what some of those terms mean. If you are interested in adding Google Analytics to your website please contact us or mention it when your website is updated. |
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| What is Google Analytics? |
Google Analytics shows you how people find your site, how they explore it, and how you can enhance their visitor experience. It will improve your website return on investment, increase conversions, and make more money on the web.
With over 80 available reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.
What search engines does Google Analytics identify?
By default, Google Analytics currently recognizes the following common search engines in your reports:
Google
Yahoo
MSN
Lycos
Ask
Altavista
Netscape
Google.interia |
CNN
Looksmart
About
Mamma
Alltheweb
Gigablast
Voila
Szukacz |
Virgilio
Live
Baidu
Alice
Yandex
Najdi
AOL
Yam |
Club-internet
Mama
Seznam
Search
Wp
Onet
Netsprin
Pchome |
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| Reading Google Analytics Terms |
So now you have the scoop on what Google Analytics is. Let's learn how to read your monthly report. What do some of those terms mean?
| New Visitor |
Google Analytics records a visitor as 'new' when any page on your site has been accessed for the first time by a web browser. This is accomplished by setting a first-party cookie on that browser. Thus, new visitors are not identified by the personal information they provide on your site, but are rather uniquely identified by the web browser they used.
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| Page View |
A page view is an instance of a page being loaded by a browser. Google Analytics logs a page view each time the tracking code is executed. This can be an HTML or similar page with tracking code being loaded by a browser, or an urchin Tracker event that is created to simulate a page view in Analytics reports.
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| What does Bounce Rate mean? |
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
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| Session (Average Time on Site) |
A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.
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| Keyword |
A significant word or phrase, relevant to the web page or document in question.
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| Default Page |
The Default page is the web page to which your server defaults when no page on the domain is specified. For example, if the index.html page is loaded from your server when a user enters www.yourdomain.com, index.html is considered to be the Default page.
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| Referrals |
A referral occurs when any hyperlink is clicked that takes a user to a new page of file in any website - the originating site is the referrer.
When a user arrives at your site, referral information is captured, which includes the referrer URL if available, any search terms that were used, time and date information and more.
Click here to e-mail this article to a friend. |
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| Featured Website |
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Kelly Roofing
Kelly Roofing is located in Naples, Florida and is one of America's Top 100 Roofing Companies. The website we designed for Kelly Roofing is the online bible for their company sales staff. Clients are able to view roof samples, installation information, warranty claims, realtime job schedule, and much more.
Website Features:
Custom Website Design
Natural Theme
Drop Down Menu
Flash Files
Ajax Photo Enlargment
Streaming Video
Website Search Engine
Online Forms
Downloadable Files
Knowledge Base
Website: www.kellyroofing.com
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